The cost of food photography varies widely depending on several factors:
- Experience: Your level of expertise can significantly influence your rates.
- Usage: How the photos will be used (menu, website, billboards, etc.) impacts pricing.
- Scope: Whether the photos are for a national chain, a regional chain, a local chain, or a one-off restaurant.
- Style and Production: The complexity of the shoot, such as white background shots versus styled, unique shots.
- Location: Whether the shoot is on-location or in-studio.
- Number of Shots: The total number of final images required.
- Time: The amount of time allocated for the shoot.
- Food Styling: Who is responsible for styling the food.
- Additional Variables: Other specific client requirements.
Generally, rates can range from $500 to $20,000 or more. For a one-off restaurant, you are typically looking at a range of $500 to $2,000.
Learn More: How Much To Charge For Drone Photography
Pricing Structure
Daily Rate + Per Final Shot Delivered:
- Day/Half-Day Rate: Charge for your time on the shoot.
- Per Final Shot: Charge per final edited image delivered. This includes digital capture, editing, processing, color correction, and basic retouching. Advanced retouching is extra.
This structure discourages clients from wasting time and helps avoid scope creep, ensuring you’re compensated for all work done.
Example Rates
- Semi-professional: Charge $75-$150 per hour. Many in this category undercharge.
- Starter Packages:
- 5-image package: $750-$1,000
- 10-image package: $1,200-$1,750
Always agree on the number of shots and total cost before beginning to avoid misunderstandings and ensure clear expectations.
